Graff Diamonds Hallucination – $55 million Quartz Watch

Graff Diamonds Hallucination is worth $55 million and has in total color diamonds of 110 carat. Colored diamonds are very rare.

Daniel Razvan
7 Min Read
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Graff Diamonds Hallucination is 11 years old already and took the world by surprise when it was presented at Baselworld. The price is insane, but at this point we are not talking about a watch, but the diamonds that give the value of this piece. 

Let me tell you again if you haven’t seen the title, it’s worth $55 million and only has quartz movement

Let’s find together why this piece is worth that amount of money and what is the current situation with this watch. I can mention now that the diamonds are the real value here. At least they tried, unlike Greco Asteroid which is the most ugly watch ever!

A rainbow made of Rare Diamonds

As a watch has zero value if we speak about the movement or anything related to a watch honestly. But the story changes when we get to the diamonds. Graff Diamonds Hallucination isn’t about telling time, it’s about showing some of the rarest diamonds on Earth!

Why do they choose to make it as a watch? I have no idea. They could have made just a bracelet or a necklace.

The watch features diamonds in nearly every color you can imagine: Vivid Yellow, Intense Pink, Intense Blue, Green or Orange. 

Each diamond is big, about half of the watch weight comes from the diamonds that weigh 2 to 3 carats each. In order to make the Graff Diamonds Hallucination it took 2 years only to find the colored diamonds. 

Then it took another two and a half years to make the watch. Well, to glue the diamonds, because it’s not much of a watch there, is it? 

Usually when a watchmaker creates a watch with diamonds, they use one or two basic shapes for the cuts. In the Graff Diamonds Hallucination case we have six different diamond cuts: Heart shape, Pear shape, Marquise, Emerald, Radiant and Round brilliant

All the diamonds sit on a platinum bracelet and I don’t see an obvious pattern or symmetry. It looks like they just took the diamonds and added them on the bracelet to get done with it. 

Graff Diamonds Hallucination :  Where is the watch?

Well the tiny dial is buried somewhere in that sea of diamonds. Actually you can see it, it’s the round shape with two little hands that tell time. It is framed with pink diamonds and the time keeping is perfect. Because we have a quartz movement…

You don’t need time when you have this on your hand. You need bodyguards…lots of them!

Clearly it is a jewelry first, but I still don’t get why they added a watch.

Graff Diamonds Hallucination : Why did they use a Quartz movement?

Usually Graff makes great mechanical watches with complications like tourbillon or dual time zones. Why did they stick to the quartz movement? Maybe because they were tired of searching for all those diamonds for 2 years. 

In reality, I think that a mechanical movement would have added a lot of thickness to the Graff Diamonds Hallucination and maybe lost some of the grace it has now. 

Who created Graff Diamonds Hallucination 

Apparently the founder of Graff, Laurence Graff, always wanted to create something that showed the love he has for diamonds. So he came with the most hallucinating answer. See what I did there? 

A team of 30 specialists worked on this watch and it included Designers, Gemologists and Master craftsmen spending thousands of hours polishing, cutting and setting each stone by hand. 

Each diamond had to fit perfectly into the platinum bracelet which is invisible. One mistake could crack a million dollar stone.

Is the price reasonable?

I wouldn’t know. But the experts say the price makes sense, and they have some strong arguments. 

Colored diamonds are extremely rare and a pink diamond could cost $2 million per carat. Graff Diamonds Hallucination has 110 carats in total. 

So basically the diamonds alone are worth a fortune. Adding the fact that to find 110 carats of high quality colored diamonds is very hard and some of these diamond colors come from one or 2 mines in the world. 

Summing up, yes, it makes sense when it comes to the price. Also, the same combination of colors, cuts and size don’t exist on other watches. 

Graff Diamonds Hallucination still holds the title of the most expensive quartz watch

Graff Diamonds Hallucination was introduced in March 2014, now we are in 2025, almost 2026 and no one has made a more expensive watch. 

And we all know why, because it’s pointless. They did Graff Diamonds Hallucination just to show that they can. And that’s it!

Graff did make a follow up in 2015 named Fascination, but it cost only $40 million. A bargain I tell you!

I want to mention that the Graff Diamonds Hallucination has a hidden clasp and once is closed you can open it by pressing one specific diamond. Cool!

Graff Diamonds Hallucination represents pure luxury, it’s not for me or you, it’s for the richest of the richest people. A symbol and a pain to have. I think they did this only to show that they can, I don’t think someone owns it, and if you own it, what do you do with it? 

And let’s not forget what Marilyn Monroe said “ Diamonds are a girl’s best friend”. So my watch enthusiast brother, if you want to impress your lady, save $55 million and blow her mind. 

More diamond watches from Graff can be found on their official website

My passion for watches began around the age of 6 when I first saw a watch that seemed magical to me. It had 7 melodies, an alarm, a stopwatch, and would beep every hour. Truly advanced technology for me at the time! It belonged to my brother, but before long, he gave it to me. One of the melodies was “Oh! Susanna” by Stephen Foster, but unfortunately, I no longer remember the other six. If I had to guess, I’d say it was a Casio, as they popularized melody watches. However, the truth is I don’t remember exactly. It certainly wasn’t a Casio—most likely a cheap Chinese knockoff—but it was fascinating for a kid like me. That watch is no longer part of my life—just like many other watches that have been lost over time, without me even realizing when or how. As I write these lines, a photo from my first grade comes to mind. In it, I’m wearing a watch that’s clearly visible. Still, I don’t think it’s the melody watch I remember. On the watch in the photo, I had stuck two flags cut out from an atlas. Besides my passion for watches, I also had a fascination with maps. What can I say? Childhood quirks and passions of a kid who grew up without the internet—because it didn’t exist! Otherwise, I’ve always been told I have a talent for writing, probably because I’m not good at math at all.
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