Timex SSQ makes a comeback

Timex SSQ is a reissue of the legendary model that first appeared in 1975. Prices is around $190 and it will be launched in Japan first

Daniel Razvan
4 Min Read
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Times SSQ Digital Reissue is a faithful resurrection of one of the first Digital watches from Timex launched in 1975. I don’t know what is happening now, it seems like all brands revive something these days. Louis Vuitton with Monterey Model, Mido with their TV Big Date, now in Titanium and so on. 

Seems like we experience a lack of watch designers? Or we are in that period in our society in which we crave retro stuff.

This reissue has modest modern touches and it retains its retro charm and original spirit. I’m hoping to see a new direction in digital watches and maybe Casio will revive their innovative watches from the 80’s and 90’s.

Design and Size of Timex SSQ

Timex SSQ Digital features a stainless steel case and bracelet, measuring 38 mm in diameter and 13 mm thickness. It is a comfortable size that respects the vintage dimension of the watches back then. 

The watch has a blue acrylic mask over the digital display and unlike the original crown, this reissue uses two pushers positioned on the bezel sides. 

Display and Functionality 

It stays true to the original SSQ concept and has an always-on digital display with a 60 second counter. It delivers the essential digital time keeping. No chronograph or other function for this model. 

It is designed to be maintenance free, does not have mechanical moving parts. Just a watch and zero worries. And I like that.

Movement and Durability

Timex SSQ Digital  is powered by a reliable quartz movement and it has great accuracy, like all quartz watches.  Water resistance is present as well, but only 50 meters which makes the watch ok for everyday wear, but don’t go near the pool. 

Timex says the watch is dust resistant as well.

Availability and Pricing for Timex SSQ

Timex SSQ Digital was announced for sale in Japan starting October 17, 2025 and it’s priced around 28,600 Japanese yen (around $190) and the rumours says that this model will be available also in the United States later in the fall of 2025. 

Timex says that this watch is positioned as a contemporary collector’s piece that taps into nostalgia while offering affordable, accessible specs. 

I don’t know what to say , $190 seems a little too much for me. But maybe it’s just because I don’t really like simple quartz watches. I always want something different in them. Maybe a crazy design, or crazy functions like the Casios from the 80’s and 90’s . 

More Info on Timex

FeatureDetails
Case Diameter38mm
Case Thickness13mm
Case MaterialStainless Steel
Crystal/MaskBlue acrylic (digital screen cover)
MovementQuartz digital (no mainspring or mechanical parts)
DisplayAlways-on digital, 60-second counter
Water Resistance50m (5 bar)
BraceletMatching stainless steel
ButtonsTwo pushers on bezel (no crown)
MaintenanceVirtually maintenance-free
Release DateOctober 17, 2025 (Japan, US fall availability)
PriceApprox. $190 USD / 28,600 JPY
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My passion for watches began around the age of 6 when I first saw a watch that seemed magical to me. It had 7 melodies, an alarm, a stopwatch, and would beep every hour. Truly advanced technology for me at the time! It belonged to my brother, but before long, he gave it to me. One of the melodies was “Oh! Susanna” by Stephen Foster, but unfortunately, I no longer remember the other six. If I had to guess, I’d say it was a Casio, as they popularized melody watches. However, the truth is I don’t remember exactly. It certainly wasn’t a Casio—most likely a cheap Chinese knockoff—but it was fascinating for a kid like me. That watch is no longer part of my life—just like many other watches that have been lost over time, without me even realizing when or how. As I write these lines, a photo from my first grade comes to mind. In it, I’m wearing a watch that’s clearly visible. Still, I don’t think it’s the melody watch I remember. On the watch in the photo, I had stuck two flags cut out from an atlas. Besides my passion for watches, I also had a fascination with maps. What can I say? Childhood quirks and passions of a kid who grew up without the internet—because it didn’t exist! Otherwise, I’ve always been told I have a talent for writing, probably because I’m not good at math at all.
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